You Could Travel Logo


85 Great Portland Road London W1W 7LT

The Challenge

Ottawa is Canada’s capital, in the east of southern Ontario. Sitting on the Ottawa River, it has at its centre Parliament Hill, with grand Victorian architecture and museums such as the National Gallery of Canada, with noted collections of indigenous and other Canadian art. The park-lined Rideau Canal is filled with boats in summer and ice-skaters in winter. It is known to be the centre of politics in Canada, being home to the Canadian Parliament. With so many National Parks in Canada, it's easy to overlook Ottawa as an ideal winter location.

Ottawa wants to position itself as a fun place for younger generations during winter. Ottawa hosts plenty of winter festivities and it offers an array of outdoor activities. Ottawa is an ideal winter destination for couples who want to spend a fantastic Valentine's Day pursuing cosy, wintery activities in a welcoming Canadian city.

Our Strategy

Our goal was to help Ottawa reach the right audience and further market their winter festivities and romantic locations to inspire couples to consider Ottawa for their next Valentine's Day, wintery holiday in Canada. With snowy weather, fantastic food and great outdoor activities, we wanted to promote Ottawa as a perfect destination for couples looking for a romantic winter holiday. We stayed right in the centre of the city, in a luxury hotel, to set the theme of the campaign. We did several winter activities including snowshoeing, ice skating and hiking to showcase the adventurous side of Ottawa for couples. We also dinned in brilliant restaurants to appeal to the foodie side of travellers and relaxed in an outdoor warm pool surrounded by snow to showcase the romantic edge of the city.